Spike Lee’s relationship with the Jordan Brand is one of the more unique partnerships in the sneaker world’s history. Known for his controversial films more than any athletic ability, Spike’s influence on Jordan sneakers doesn’t make much sense on paper. But thanks to expert and innovative marketing with the Mars Blackmon campaign, Spike has become synonymous with Jordan and continues to be a intricate part of the brand decades after his initial role as Blackmon.
The movie director, whose Mars Blackmon character first appeared in his 1986 film She’s Gotta Have It, was such a big part of Jordan’s early rise that he was eventually blessed with his own hybrid Jordan sneaker in 2006: the Spiz’ike. Before the Spiz’ike though, there was the Jordan Dub Zero, the original Jordan hybrid that dropped in 2005. Both the Spiz’ike and the Dub Zero grabbed elements of some of the best Jordans of all time and eventually led to the birth of the Jordan Son of Mars, which initially dropped in 2012.
Sneakerheads, for the most part, have a love/hate relationship with hybrid kicks. Traditionalists see it as a cash grab for Jordan while more open-minded buyers see hybrids as a dope concept that combines the best of the past for a more modern look. The Son of Mars, much like the Spiz’ike, takes its cues from the sneakers Spike was directly involved with–the Jordan III, IV, V, VI, and XX–while combining subtle visual additions that make the sneaker pop and give it its true Spike influence.
Today, a new White/Black/Grey version of the Son of Mars dropped at Champs Sports and to celebrate the release, here’s a look at the Visual Evolution of the Jordan Son of Mars.
Follow Peter on Twitter at @Peter_M_Walsh