Going to visit the new Under Armour headquarters in Portland–as we did recently–is a unique experience. It wasn’t that long ago that UA was surviving in the shadow of other larger sneaker brands. But now, thanks in large part to Stephen Curry‘s perfect season, the team is on more than the come up. They are trying to shake up the game for good.
The interesting part of this whole phenomenon? It might feel like it happened overnight, but both brand and player have been rising for years. Curry started slow, then signed on with UA and saw his time spent in the Anatomix Spawn and ClutchFit Drive models push him slowly but surely into sneaker relevance. Then last year, all of the stars aligned and the line and player really took off.
Now the UA Curry Two is here, releasing first in the “Irons Sharpens Iron” launch colorway before hitting Champs Sports on Friday in a few new makeups. You already know about the “Father to Son” colorway. What you might not have seen is this “Floor General” edition.
This is a sneaker that’s building on last year’s version by bringing full-length Charged Cushioning into the midsole and, perhaps most importantly if you listen to the designers, SpeedForm technology in the upper, something that is just beginning to transfer from UA running sneakers to on-court product.
The NBA season is back and Stephen Curry has a lot to defend from last year. The sneaker of the game’s preeminent floor general has never looked better, though, especially in this edition.