8 Things You Didn’t Know About the Air Jordan 8

  • Air Jordan 8 Three Times a Charm

    Jordan Brand

    1. Bugs Bunny Influence

    Jordan and Bugs Bunny have a long history that has been well-documented on The Drop and following the success of “The Hare” VII, Jordan Brand continued the theme. with the VIII. Jordan brought back Bugs Bunny and added Marvin the Martian for the VIII ad campaign.

    The sneaker was referred to as the “Bugs Bunnies” but not solely because of the cartoon character’s involvement. Those who rocked the VIII would sometimes take the straps that ran across the shoe and loop them so they resembled bunny ears.

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  • Jordan Brand

    2. Finished First Three-Peat in VIII

    The 1993 NBA Finals pitted the Michael Jordan-led Chicago Bulls against the Charles Barkley-led Phoenix Suns, who were trying to stop Chicago from winning a third straight championship. The series went six games and John Paxson played hero in Game Six when he hit a series-clinching three-pointer towards the end of regulation.

    Of course, it was MJ who was the unstoppable force throughout. Averaging 41 points (including a 55-point performance in a triple-overtime thriller), 8.5 rebounds, and 6.3 assists per game while shooting 50.8 percent from the floor, Jordan turned in one of the greatest Finals performances of all-time.

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  • Air Jordan 8


    3. Last Sneaker MJ Wore Before First Retirement

    Shortly before the 1993-94 season got underway, Jordan called for a press conference where he abruptly announced that he was retiring from the NBA. Fresh off three-straight championships and at the peak of his game, Jordan shocked the world by stepping away. For the sneaker world, this meant that the Jordan VIII could have been the last sneaker he ever donned, making it even more special.

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  • 4. Jordan Line Almost Died After the VIII

    When MJ traded in his Jordan basketball sneakers for Jordan baseball cleats and started shagging fly balls in the minor leagues, execs at Nike told legendary designer Tinker Hatfield to stop focusing on Jordans. Tinker didn’t listen and continued to design sneakers unbeknownst to Jordan. The designer told Oyster Magazine that people at Nike eventually said to him, “Don’t do it, stop. We don’t want you spending time and money on it.”

    Hatfield eventually tracked down MJ in the small, nondescript towns where he was playing baseball and showed him what he had been working on. The result was the Jordan IX, a sneaker Michael never played in but one that Tinker calls the most important because it proved Jordan’s star power and ability to sell sneakers even if he wasn’t on the court.

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  • Air Jordan 8 Three Times a Charm

    Jordan Brand

    5. No Nike Branding

    While the Jordan II was the first sneaker in the line to feature no “Swoosh” logo, the VIII was the first time that there was no Nike branding at all on the sneaker. Starting with the Jordan VI, Hatfield began urging Nike to do away with any branding on a Jordan sneaker and let the Jumpman logo live on its own. Nike execs scoffed at the idea, but the superstar designer finally got his wish with the VIII.

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  • Air Jordan 8 Aqua

    Jordan Brand

    6. Only Three Colorways Were Originally Released

    By the time 1993 rolled around, the Jordan Brand was thriving and sneakers were flying off shelves. Prior to the VIII, every sneaker in Jordan’s line released at least four different colorways; for some mysterious reason, the VIII only had three.

    Released in White/Black/True Red (“Bugs Bunnies”), Black/Bright Concord/Aqua (“Aquas/All-Star”), and Black/Black/True Red (“Playoffs”) the three designs were gorgeous, and with the unusual design it seemed like much more could have been done schematically.

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  • Jordan 8 Bugs Bunny
    7. “Flower Power”

    Michael Jordan: part-time ambassador for world peace? The Jordan VIII was dubbed the “Flower Power” by some due to the Jumpman logo on the tongue. Thanks to the shag-rug-like logo, the Jumpman on the VIII looks directly inspired by the ‘70s flower power movement.

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  • Air Jordan 8 OVO Drake


    8. OVO Jordan VIII On The Way

    Drake has a stranglehold on the hip-hop game and is quickly on his way to becoming the top sneaker endorser in the world. The Toronto native is living out every sneakerhead’s dream with the OVO x Jordan collection, and next up is an OVO Jordan VIII.

    Drizzy debuted two colorways, one white and the other black, on his Instagram and has sneakerheads impatiently waiting on a potential release date. The kicks will certainly pop up on NBA players’ feet during the course of the upcoming season, but all the people really want to know is if they’ll be able to get their hands on them.

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  • Air Jordan 8 Three Times a Charm
  • Air Jordan 8
  • Air Jordan 8 Three Times a Charm
  • Air Jordan 8 Aqua
  • Jordan 8 Bugs Bunny
  • Air Jordan 8 OVO Drake

Michael Jordan’s 1992-93 season was easily one of the most successful of his career. Along with winning his third straight NBA title, he tied Wilt Chamberlain’s record of seven straight scoring titles, went to his seventh straight All-Star game, was named First Team All-NBA and All-Defensive First Team for the seventh and sixth time, respectively, and took home the Finals MVP award after averaging a whopping 41.0 points per game against Phoenix—an NBA record that still stands. Following the season, Jordan announced his first retirement from the game and rode off into the world of minor league baseball, where he chased fastballs over the next 21 months.

On his feet during this unprecedented run was the Jordan VIII. A bulky sneaker with straps criss-crossing the foot, the Jordan VIII was a much different look than any other sneaker in the famed lineup until that point. While not as esteemed or impactful as the Jordan VII, the VIII was a surprise hit amongst fans of the line, and sneakerheads still go crazy for retro versions of the kick.

The upcoming release of the “Three-Peat” VIII (also called “Three Times a Charm”) at Champs Sports is no different. An anticipated drop, the “Three-Peat” pays homage to the 1993 title by featuring a never-before-released colorway inspired by the three teams the Bulls beat to win each title (Lakers, Blazers, Suns) by incorporating unique color splashes playing off the team colors. Before the shoe hits stores, check out 8 Things You Didn’t Know About the Air Jordan 8.

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image via Jordan Brand