It all started for George Coloney when he was 12 years old. Inspired by his sneaker-crazed babysitter, the kid now known as @Stickie213 started researching shoes. It wasn’t long before he headed out to the mall and copped the True Blue Jordan Spiz’ike. The rest is history.
Nowadays, the 18-year-old soon-to-be FSU freshman has over 200 pair of kicks, stored in a separate closet and a guest room at his home. Want to hear some interesting sneaker stories? He has more than a handful, like the time he drove from Santa Barbara to Los Angeles at 2:00 in the morning for a meet-up with a connect over the Undefeated Jordan IVs.
“If I wanted it,” he says, “usually I can always track it down in some way.”
Coloney still trades here and there to get what he wants–he says he traded a bunch of shoes to have enough money for the Undefeated IVs–but not as often as he used to. He wears almost everything he has, outside of four or five OGs that won’t see the light anytime soon. And he has a pair of Titanium XX3s, signed by Michael Jordan himself, that he considers his most prized addition to his collection. But what Coloney is probably most famous for are his YouTube sneaker reviews. Stickie213’s channel has nearly 27,000 followers, all of them fiends for the next big release.
The majority of Coloney’s videos, which count upwards of 300 at this point, are straight sneaker reviews. Recent reviews include the “What The LeBron” 2K14 11s, the Jordan X Powder Blues, and the Red Octobers. He originally started at around 12 years old, doing small video editing. That quickly transitioned to sneakers. Then fans started to take notice.
“That really fueled my passion for a while because I was getting a lot of attention with that,” he says.
There is no rhyme or reason for which sneakers get the royal treatment and which ones don’t. Sometimes it’s just dumb luck, such as when Coloney wasn’t able to secure the Lance Mountain Jordan Is until after the actual release date. But mostly, it comes down to what matters to him–like the Concord 11s Lows, which he calls special–and what matters to the sneakerheads. Coloney’s 2012 review of the Galaxy Foamposite generated over 212,000 hits.
“I kind of slowed down with it,” Coloney says, “just because I’m so busy. But back in the day, I was doing a new video every couple of days. Almost all the videos are there just to give the audience what people wanted to see.”
Stickie might be off to college soon yet he doesn’t plan on slowing down. While the rest of the sneaker community gets bombarded with new retro releases every single weekend, Coloney will keep copping what he loves. Still, the game will never stop evolving. Even Coloney admits that, saying, “It’s broadened in the brands and it’s broadened in the different styles a lot.”
As for the growing attention on the sneaker industry, Coloney laments that many new school cats are only in it for the hype and don’t have an understanding of the history or nostalgia of many sneakers. That attitude is driving him away from retro Jordans as they saturate the market, even if it won’t kill his passion.
“I don’t see it starting to die down anytime soon,” Coloney says. “There’s always a possibility. Nike and the Jordan Brand and all these others are so powerful I don’t think they’ll stop anytime soon.”
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