People all have their own reasons for collecting shoes, for spending hundreds of dollars on things they don’t necessarily need, for stacking boxes on boxes in their closets. Some enjoy the attention. Some do it because they love staying fresh. Some do it because their friends do, or their older siblings did. And some do it because of the stories and memories behind the kicks.
For Jason, owner of the Instagram platform @shoelander, it’s about the storytelling, exemplified with the special edition “Doernbecher” Air Jordan V release from September, 2013.
“The fact that kid-designer Isaac Arzate passed before the shoe released is heart-wrenching,” Jason wrote via email recently, “but the showcasing of Isaac’s love for sports really makes the shoe special.”
A Portland native, Jason is in a unique position, having grown up within the mecca of sneaker design. Nike and adidas are currently forging a competitive footwear war, and now that Under Armour opened a new innovation lab in the same city, Portland is Ground Zero for sneaker culture. The man behind the @Shoelander account has lived in Portland for basically his entire life and as a younger fan first became interested in sneakers by leafing through SLAM magazines at the grocery store.
Not long after, @Shoelander saved up for the entire year to get a pair of the “Stealth” Air Jordan XX3, an iconic sneaker (because of the number) that, nevertheless, isn’t shown the respect it deserves.
In the latest edition to The Stash series, we caught up with @Shoelander and he gave us an exclusive look inside his collection of sneakers, ranging across generations and brands. Check it out.
images via @shoelander