The Stash: @MattShiho on His 10 Hottest Fits and Holding Down for Vancouver

  • Common Projects mattshiho

    @mattshiho

    Searching for Bae

    “(Laughs) I was struggling to find a caption for this one so I got a little silly with it, but I think it works. With the fit, I kind of wanted to take a potentially tragic fit and see how it was received by my followers. The rolled-up trousers with the white socks and the Common Projects could have been a disaster, some may perceive it as a ‘Grandpa fit’ but I think people liked it, thankfully!”

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  • adidas Ultra Boost mattshiho

    @mattshiho

    Flare #2016Takeover

    “This spot is one of our favorite places to shoot now, it offers a very interesting backdrop which I really like. As for the fit, I got that vintage Pantera shirt shortly before Christmas at a vintage shop in Vancouver, and I got that Haider Ackermann long sleeve on boxing day and I thought they would go really well together, accented by the burgundy Ultra Boost and the distressed Lease on Life Society denim. It’s one of my favorite fits I have put together!”

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  • @mattshiho

    Mountain Background

    “I took this photo with plans to share it on Christmas Day, which I did. I thought it was a cool way to show people who I am and where I am from. Vancouver is truly a beautiful city and I am proud to represent it and share it with my followers!”

    3 of 10
  • adidas NMD mattshiho

    @mattshiho

    Mondrian

    “This shirt I am wearing is from a company called BÖND. It’s limited to 25 pieces if I am correct and I love it. I thought the adidas NMD went perfectly with it!”

    4 of 10
  • Air Jordan 4 mattshiho

    @mattshiho

    Class in Session

    “I did this shoot for a company called Dangerfield from Victoria BC, and while I was there we went into this high school to look for some cool spots and completely by chance the lockers and hallways were painted the matching colors to my fit. Sometimes things are meant to be (laughs).”

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  • @mattshiho

    Pray for Paris Jordan 1’s

    “There’s not much to this fit really. I had an idea to match the Moss color of my shirt to the age of the OG Chicagos and the rest just came together!”

    6 of 10
  • mattshiho

    @mattshiho

    Team Kanye/Team Cozy

    “I’m wearing the Kanye x APC denim and Airport sweater here, and wow that sweater is the most cozy thing I’ve ever worn! Hence the caption!”

    7 of 10
  • adidas Yeezy Boost 350 mattshiho

    @mattshiho

    Baby I got a plan, run away as fast as you can

    “I shot this the day the Oxford Tans released, and I had just bought those two Haider Pieces on Boxing Day (thank God for sales) and you can see obviously the inspiration is drawn from Kanye, so I captioned it with one of my favorite songs of his. The fit just seemed too perfect not to put together, and I feel like it was well received.”

    8 of 10
  • mattshiho

    @mattshiho

    Demons all around me

    “I was going for an edgy vibe here. The combat boots and bomber jacket gave a military feel complemented by the biker denim’s aggressive details. Simple but clean in my opinion.”

    9 of 10
  • mattshiho

    @mattshiho

    Color Your World

    “I’ve never really seen anyone wear the colors olive and rosé together in a fit, and I always like to test the boundaries of style so I decided to try it out. I think it offered a really good element to an otherwise black and white fit.”

    10 of 10
  • Common Projects mattshiho
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  • Air Jordan 4 mattshiho
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  • adidas Yeezy Boost 350 mattshiho
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Within the sneaker culture, what makes guys like Eddie Win and Wearethetrend stand out is they love integrating fashion and style into their work. Add Matt Shiho to that list as a young style aficionado you should definitely follow on Instagram. A 21-year-old from New Westminster, a little city just outside of Vancouver, Shiho is not afraid to experiment with different colors in his outfits and kicks. Young and bold, his feed looks more like a style book than anything else.

“I got into Instagram just six months ago,” the man behind @mattshiho says. “I was always interested in style and fashion and I just decided I wanted to show my personal style for fun and see what happens. It turns out that I have gotten a lot of very cool opportunities through it, such as this interview! All of my shots are taken by either @ryanmax94 or more recently by @noslentam. We shoot at least once a week and basically just walk around downtown Vancouver searching for cool places to take photos. It seems straightforward, but I think it takes a level of creativity to shoot the kind of photos we take. We all enjoy the fine details in our photos, so we strive to get the perfect shot every time.”

When it comes to building a wardrobe for his shoots, Shiho says both sneakers and clothing are both equal and important if you are building a diverse closet.

“Lately I have found myself buying more clothing than sneakers since I wear much of the same footwear in my weekly rotation,” he says. “I’ve been buying pieces that complement what I already have, to keep things interesting and to continually evolve my personal style.”

While his love for fashion is strong, it all started with the shoes he wore as a kid. He loved mostly Nikes and Jordans. He always wore Nike Dunks as a kid because they were cheap and lasted a long time. But It wasn’t until he graduated high school that he could actually afford to buy the shoes he loved so much.

adidas Y-3 Qasa High Triple Black mattshiho
@mattshiho

“Once I saved up my money I bought a pair of Jordan V Grapes,” Shiho says with a laugh. “It was always one of the shoes I marveled at as a kid. From there I just kept buying more and more kicks, as we all do!”

He currently has around 50 pairs of shoes in his basement. At one point, that number was much larger, but Shiho decided his rotation was set and downsized. Quality over quantity.

“My favorite shoe of all time is the Air Jordan 1,” he admits, “but currently I love the adidas Ultra Boost. I can wear that shoe every single day, and most of the time I do. I think the coolest shoe I own is a pair of 1985 Chicago 1’s, just because of the history behind it. My personal favorite is my pair of Banned 1’s though. What an amazing sneaker!”

Shiho thinks Instagram has made people want to buy shoes just so they can show them off rather than wear them. Not a bad or good thing, but that’s what he sees a lot on social media and wants to be different, saying, “I personally wear all of my shoes and take photos of them because I enjoy it and I believe there is artistic value to the shots I post.”

As we move into 2016, Shiho is looking to continue building his brand with his team. Right now, they only focus is on working hard and continuing their growth, but looking further into the future and Shiho aims to work with more brands on a collaborative level while also eventually starting his own clothing line.

“That’s something I have always dreamt of and I believe Instagram can help make it a reality,” he says. “You may have noticed the hashtag ‘#2016Takeover’ in my photos so far this year, and really that’s what we are all striving for. We believe this is our year to make some big moves, and that’s what we plan to do!”

Follow Jarrel: Instagram // Twitter

all images via @mattshiho