Within the sneaker culture, what makes guys like Eddie Win and Wearethetrend stand out is they love integrating fashion and style into their work. Add Matt Shiho to that list as a young style aficionado you should definitely follow on Instagram. A 21-year-old from New Westminster, a little city just outside of Vancouver, Shiho is not afraid to experiment with different colors in his outfits and kicks. Young and bold, his feed looks more like a style book than anything else.
“I got into Instagram just six months ago,” the man behind @mattshiho says. “I was always interested in style and fashion and I just decided I wanted to show my personal style for fun and see what happens. It turns out that I have gotten a lot of very cool opportunities through it, such as this interview! All of my shots are taken by either @ryanmax94 or more recently by @noslentam. We shoot at least once a week and basically just walk around downtown Vancouver searching for cool places to take photos. It seems straightforward, but I think it takes a level of creativity to shoot the kind of photos we take. We all enjoy the fine details in our photos, so we strive to get the perfect shot every time.”
When it comes to building a wardrobe for his shoots, Shiho says both sneakers and clothing are both equal and important if you are building a diverse closet.
“Lately I have found myself buying more clothing than sneakers since I wear much of the same footwear in my weekly rotation,” he says. “I’ve been buying pieces that complement what I already have, to keep things interesting and to continually evolve my personal style.”
While his love for fashion is strong, it all started with the shoes he wore as a kid. He loved mostly Nikes and Jordans. He always wore Nike Dunks as a kid because they were cheap and lasted a long time. But It wasn’t until he graduated high school that he could actually afford to buy the shoes he loved so much.
“Once I saved up my money I bought a pair of Jordan V Grapes,” Shiho says with a laugh. “It was always one of the shoes I marveled at as a kid. From there I just kept buying more and more kicks, as we all do!”
He currently has around 50 pairs of shoes in his basement. At one point, that number was much larger, but Shiho decided his rotation was set and downsized. Quality over quantity.
“My favorite shoe of all time is the Air Jordan 1,” he admits, “but currently I love the adidas Ultra Boost. I can wear that shoe every single day, and most of the time I do. I think the coolest shoe I own is a pair of 1985 Chicago 1’s, just because of the history behind it. My personal favorite is my pair of Banned 1’s though. What an amazing sneaker!”
Shiho thinks Instagram has made people want to buy shoes just so they can show them off rather than wear them. Not a bad or good thing, but that’s what he sees a lot on social media and wants to be different, saying, “I personally wear all of my shoes and take photos of them because I enjoy it and I believe there is artistic value to the shots I post.”
As we move into 2016, Shiho is looking to continue building his brand with his team. Right now, they only focus is on working hard and continuing their growth, but looking further into the future and Shiho aims to work with more brands on a collaborative level while also eventually starting his own clothing line.
“That’s something I have always dreamt of and I believe Instagram can help make it a reality,” he says. “You may have noticed the hashtag ‘#2016Takeover’ in my photos so far this year, and really that’s what we are all striving for. We believe this is our year to make some big moves, and that’s what we plan to do!”
all images via @mattshiho