While Infrared on the Nike Air Max 90 changed the game for sneakers moving forward, “Persian Violet” did the same thing with the Nike Air Max BW. This colorway is synonymous with this 1991 release, and when people claim the BW is one of the best Air Max models to date, they’re actually talking about this specific colorway.
A shoe that busted out the “Big Window” Air unit–hence the BW name–this classic was part of Nike’s International series and has been called the Air Max IV and the Air Max Classic over the years. Releasing in-between the legendary Air Max 90 and Air Max 180, you’ll often hear people argue that this silhouette is overlooked but, really, how can it be that overlooked if everywhere you go you’ll see the “Persian Violet” colorway making it into “Top 10” lists? When the shoe first released, it quickly became a street style piece for the inner city both in the States and in Europe.
Now available at Champs Sports is the original “Persian Violet” colorway for the Nike Air Max BW, a sneaker that was perennially considered one of the best Air Max models to date. When you reach that level–one of the best shoes for one of the best lines ever–there aren’t many sneakers that can match up. The Air Max series, in general, is beloved by sneaker aficionados around the world.
“The immediate thought that fires straight into my head is that visible Air unit, the bubble,” Air Max collector @glackster told me last year. “It’s so iconic and still looks very ‘tech’ to this day.”
The Nike Air Max BW is one of the greatest Air Max models ever released. Now turning 25 this year, it’s coming back in an iconic colorway that’s pure flames. Don’t miss out.