We all know what a pair of Air Jordans mean to pop culture. When people think of a “pair of Js,” they think about status, iconic streetwear, and to some, they’re a way to make money. (Oh yeah, they probably think about Michael Jordan, too.) It’s been that way since the first Air Jordan dropped in 1985 for $65, at the time an obnoxious amount of money for a sneaker that, in the end, helped sell it. Even before it had released to the public, the sneaker’s ban by David Stern and that aforementioned luxury price had already created a market for it.
While most folks in the sneaker community have their set of grails — “once I get these I’m done” pairs — we tend to overlook how the shoes became so popular. In 2014, we not only have athletes receiving shoe endorsement deals, or if you’re Kevin Durant, life-changing-ungodly-amounts-of-money shoe deals, but now rappers like Drake, Pharrell, Kanye, and Macklemore are putting out kicks under the umbrellas of various footwear brands. But for every major move there were even smaller ones made, some more visible than others, but moves nonetheless. Television, film, and music helped take Jordan Brand to the next level.
With the Air Jordan 14 “Black Toe” releasing tomorrow at Champs Sports, the first time since it’s original release around 15 years ago that the OG is coming back — 2006 doesn’t count because of those dang upper ribs — we’re taking a look at the signature line’s place in pop culture. Here are The Most Iconic Off-Court Moments in Air Jordan History.
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