Back in 1987, March 26 marked the original release of the Nike Air Max 1. In 2014, that day morphed into an official celebration, a holiday. Now, Air Max Day is a moment where sneakerheads all over the world can connect over their favorite sneakers. The Air Max 1. The Air Max 95. The Air Max 90. The Air Max Zero. And while that day is always important–seriously, how many other sneakers get their own holiday?–this month marks another important date in the sneakerhead calendar.
Yesterday saw the global release of the Nike Air Max 2016, which dropped at Champs Sports in five different colorways. This shoe features a full-length Air unit, and a one-piece mesh upper that sports supportive Flywire. It’s another potentially classic shoe in a line that’s full of them. Ask any sneakerhead in the world about the Air Max series and you’ll hear the adulation stream out.
“The immediate thought that fires straight into my head is that visible Air unit, the bubble,” Air Max aficionado Nick Glackin (@glackster) told me earlier this year about Air Max. “It’s so iconic and still looks very ‘tech’ to this day.”
Glackin hails from England, further emphasizing the Air Max’s global appeal. Unlike some other famous sneaker silhouettes, the Air Max line has fans everywhere. Literally. From Los Angeles to London to Tokyo to Melbourne.
Amazingly, the line is still expanding with popular new silhouettes like the Air Max Tavas. At this point, it’s not even so much about the culture’s current climate. Air Max shoes have crossed over into the mainstream, a place reserved for iconic shoes like the Converse Chuck Taylor, and so everyone is buying them, at any and all times.
In Episode 9 of The Drop video series, we talked about the release of the latest Air Max sneaker and what that means for the history of this line. Stay up on the entire series by seeing all of the full episodes at the Champs Sports YouTube page, where we’ve already been to New Orleans to chill with Tyreke Evans and also got an exclusive behind-the-scenes look at Stephen Curry‘s new sneaker. Finally, if you want to be involved hit those Instagram sneaker pictures with the hashtag #MyGameMondays for a chance to be featured in a future episode.
The Nike Air Max 2016 dropped in a number of different launch colorways and in Episode 9, w’re celebrating the iconic history. Check it out.