Every NBA season brings intriguing sneaker releases. But this year, perhaps no sneaker has more hype than Stephen Curry‘s sequel to last season’s fantastic debut, the Under Armour Curry Two.
Releasing on October 24 at Champs Sports in the “Iron Sharpens Iron” launch colorway, the Curry Two has a lot to live up to simply because Curry, Under Armour, and the Golden State Warriors converged to create one of the greatest individual seasons in recent NBA history last year.
In the latest episode of The Drop video series, we wanted to go to the source to see how the Curry Two came alive, so we traveled to Portland, Oregon, to get a look at UA’s new innovation lab. Once there, we got up with the reigning MVP himself, as well as Rashad Williams, the head of the Men’s Basketball Division at UA, and Todd Luedecke, UA’s Manager of Innovation. Both played instrumental roles behind the process, from the inception design that began long before you or I ever saw teasers of the shoe to the finishing touches.
“Working with the MVP is the most exciting part of the job. You kidding me?” Luedecke told us. “I work on product in running and military boots and basketball shoes and all other kinds of product that we do. But by far the most exciting product to work on is working on the MVP’s next product. Absolutely. Hands down. That’s what you live for in this industry.”
So far, everyone from NBA superstar Kyrie Irving to MLB All-Star Kris Bryant to Pro Bowl receiver A.J. Green have graced our video series to tell their stories. But we’re just getting warmed up. Stay up on game with all the episodes on the official Champs Sports YouTube page and, if you want to stunt and get involved, make sure you’re blessing those sneaker Instagram pictures with the hashtag #MyGameMondays.
As we get closer to the release of the Under Armour Curry Two, going to Portland offered us a unique opportunity to go behind the design of the MVP’s latest signature sneaker. See everything that happened next in Episode 7 of The Drop.