Michael Jordan‘s signature sneaker line was game-changing. But even as his shoes have hit the big 3-0, Jordan Brand isn’t resting on prior accomplishments. As the athleisure movement has taken hold of the sneaker game, JB continues to innovate.
Following in the footsteps of previous releases like the Eclipse is the Jordan Reveal, a new summer sneaker that features a light and breathable ride through an all-mesh upper. Though it does reuse much of the same tooling as the Eclipse, the Reveal is dropping as a mid-cut, and it’s available right now at Champs Sports in Black, White, and Hyper Turquoise colorways.
The Reveal does hold some similarities stylistically to the shoes you’ll be playing in this summer. But this is a silhouette much more closely aligned with shoes you’d wear in your free time. It’s rooted in basketball culture, and, for many sneakerheads, will be an off-court go-to option once the weather warms up.
For Episode 20 of The Drop video series–a series that’s taken us from the inner workings behind Stephen Curry‘s latest Under Armour sneaker to New Orleans to hang out with Tyreke Evans of the Pelicans to even Portland for Air Max Day–we connected once again with sneaker influencer @Bull1trc in Brooklyn, New York, and headed out to the Champs Sports store at the Kings Plaza mall.
This was @bull1trc‘s fifth video as guest host of the series, coming on the heels of Jacques Slade‘s turn as host, and his appearances have also included trips to Baltimore with UA and to Portland for both Nike and adidas. As we move deeper into 2016, expect to see some new faces hosting these videos from around the sneaker world as we continue to hit up some of the best Champs Sports stores in the country.
Now available, the Jordan Reveal is the latest lifestyle silhouette from the Jordan Brand. Check out the full video for more from @bull1trc on the sneaker next in line from JB.