March 26 is a special day for sneakerheads across the world.
To honor one of the greatest sneaker lines ever made, we use that day to celebrate Nike Air Max. Nike Air is a sneaker technology that changed the industry forever when it first debuted in 1978 with the Nike Air Tailwind. Nine years later when the Nike Air Max released, it changed the game again, taking what had been started by Dave Forland with the Tailwind and supercharging it. That’s when Tinker Hatfield made it visible, creating a shoe with a “hole” in the side.
In the latest episode of The Drop video series, we’re celebrating the sneaker holiday in the only way possible. We went out to Portland, Oregon, just minutes away from Nike‘s Beaverton headquarters, and connected with sneaker influencer @Bull1trc on some of the latest Air Max sneakers currently available at Champs Sports.
Right now, you can cop updated “Ultra” versions of both the Air Max ClassicBW and the Air Max 90. These “Ultra” looks are sleek and lighter than their classic counterparts. Also available is a new silhouette called the Nike Air Max Sequent, a running shoe.
Of course, if you’re all about the classic looks there are constant restocks going on of some of the Air Max 90’s best colorways.
But to tell the complete Air Max story, you obviously can’t stop with what’s going on right now. You need to dig into the history. To do that, there’s no better resource to talk to than the man behind the famous @Shoezeum, Jordan Geller. Check out this episode to see what happens when you put a leader of the new school like @bull1trc in a room with the legendary @Shoezeum, alongside the iconic “History of Air” Air Max pack from 2005. They kicked it on everything from the line’s initial influences to where they expect the series to go from here.
Check out the full video above for more on Nike Air Max Day. The man behind the famous Shoezeum exhibit is giving you an exclusive look into why he loves this particular shoe series so much. Meanwhile, @Bull1trc is introducing you to a few models and colorways that you can cop right now.