Hype starts off as a subjective idea that turns into a objective solution. Sometimes, it’s completely warranted by the circumstances surrounding it. Limited quantities. Interesting backstory. Or, just sheer design or detail. There are few items that can drum up enough hype to have people camping out or hitting F5 until their fingers bleed. There are even fewer who can do it on a consistent basis.
Nike houses three of the best basketball players on the planet: LeBron James, Kevin Durant, and Kobe Bryant. These three players have created quite the unique situation for the brand by giving them the key to creating some of the most innovative basketball sneakers on the planet, allowing Nike to test their limits on design, colorways and more because the influence each player has can attract hype in and of itself. But when you throw in a South Beach-inspired colorway, a backstory showing love to the player’s hometown, or the inclusion of the patented Flyknit technology, the hype begins and release day becomes a circus.
This weekend, all three stars have new shoes dropping on Saturday, which should make for a madhouse among sneakerheads. From the USA-themed Nike LeBron 11 Low to another colorway of the Kobe 9 EM Low to, last but not least, the launch of the KD 7, you better have your alarm clock set.
To get you prepared for this weekend, take a look back at 10 of the most hyped colorways from the game’s three biggest stars.
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