When it comes to sneakers there are many different elements that make a shoe great: aesthetics, specific tech aspects, comfort. Most importantly, though, a sneaker’s colorway is vital. We live in a time when there is no filter on sneaker colorways, no source of inspiration that a brand can’t reach. Peanut butter and jelly sandwiches. World War II planes. Downtown Chicago streets. Lakes. Storms. Stars.
Brands are releasing a seemingly unlimited supply of colorways, and as customers we can even create our own if need be. The Curry Two from Under Armour and Stephen Curry, for example, is on track to release around 16 different colorways this season.
Colorways represent a storyline, a way for fans to connect on a personal level with a shoe. (This is a reason why so many Air Jordan sneakers are special.) Yes, Curry is arguably the most popular player in the L. But if his sneakers didn’t play off his story–an underdog, the underrated son of a former NBAer–would anyone care? It’s certainly a viable question.
There might not be a better story at the moment than Stephen Curry. He’s grown from underdog…to one of the most marketable players in the NBA…to being a flat-out superstar. Under Armour has done a great job creating multiple colorways for the reigning MVP that reflect his journey throughout the years. As UA continues to drop different colorways of the Curry Two, and as Steph elevates his play to all-time levels as we approach NBA All-Star Weekend, we took a look at some of Stephen Curry’s Best Sneaker Colorways.
image via Under Armour