“That was one of my first retros,” he says. “Those things were so smooth! It was when the materials were still pretty nice. Soft leather, 3M, and that colorway was something that you didn’t see on Jordans too often. I was hooked. Prior to that, I’d always had a pretty fresh pair of kicks, whether they were Vans, adidas or PUMAs. Something light like a pair of Suedes, Sambas, of authentics. But after those Flints, I really started digging into the shoe game.”
Digging into the shoe game was a smart move as Eddie Win has built a solid fanbase on platforms like YouTube (35K subscribers) and Instagram (11.5K followers). He grew up in New Hampshire where the sneaker culture isn’t really a hotbed, which is impressive since he still found a way to become a commodity in the game.
While he keeps a low profile in New Hampshire, he does recall things getting hectic outside his local mall when the Concord XI dropped. Jordan releases were always relatively easy to get in the area due to the lack of sneakerheads but when the Concords released, things changed.
“I lined up outside the mall pretty early,” he says. “Right after I showed up about 100 people showed up after me. For a random, low-key New Hampshire mall, that’s a lot. The stores weren’t ready. They didn’t hand out any tickets, so when the doors to the mall opened, it was a free for all. People were in a full sprint running through the mall. I stepped to the side and was like, man, forget all this. I went home, hopped on my computer, and was actually able to grab a pair online. Glad I didn’t go 0-100 running in the mall.”
Over the years, Win has built an extremely versatile closet of kicks. He has two walk-in closets that stores an estimate of around 150 pairs, which he is proud to admit that he is not the most organized guy to put them in plastic containers. When asked if he had a favorite pair of sneakers, he specified that he doesn’t have a favorite but has favorites from each brand.
“My favorite Jordans are the I,” he says. “They are classics that look good with a pair of jeans, they’ll never get old, and I really like the cut of the OG Nike Air models they’ve been dropping recently. For PUMA, I like the R698, it’s a unique model, nothing looks like it, and the Trinomic cushioning makes it super comfortable. On the adidas side, I’m really liking the Stan Smith right now, that’s new, I wasn’t always into them. For Nike, it’s the Air Max 90, I’ve always liked those. And New Balance, the 998 is killer, I can’t get enough of those.”
Speaking to him you can genuinely tell he really loves sneakers and is one of those influencers that is a huge supporter of brands that get overlooked. If you are a sneaker YouTuber and all you do is flaunt hypebeast sneakers such as Jordans or a pair of Yeezys, that might get your views up but it is not setting you apart from the pack. When it comes to less appreciated kicks, @eddiewinkicks has done a great job of showcasing and talking about how people are definitely sleeping on them.
“I think New Balance gets overlooked sometimes. Their collabs obviously do great, but their inline stuff is top notch,” he says. “The Made In USA models are my favorite. I also think PUMA Suedes get crazy overlooked. For the price, everyone should have a pair. They look awesome on feet, and the suede PUMA uses on them is better than some shoes priced at $125.”
The first thing that stands out about his YouTube channel is his description: “I wear sneakers and record it.” No long paragraphs, no essay, just straight to the point. That basically explains his personality. There are no gimmicks.
Platforms like YouTube and Instagram have opened the door for him to do some pretty dope stuff within the sneaker community. He loves being able to say that he creates sneaker content on YouTube that people enjoy and feels a lot of people look at his channel for style tips or different ways to rock certain sneakers. Another benefit has been collaborating with some other sneaker YouTubers that have some big names when it comes to creating content.
“I’ve been able to meet and collaborate with some awesome people already. Truthfully, that’s one of the coolest things about this. Meeting people with a similar interest and just chopping it up,” he says. “Guys like @yoanty and T-Blake are from my area so we’ve been able to collaborate a few times. They’re good people, and they always put out good positive content, so shouts to them. I met Mr. Foamer Simpson a few months back, he’s another good dude. It’d be dope to collaborate with him at some point.”
Until then, though, nothing’s going to change. If you need some style or sneaker tips, you’ll know where to find Eddie Win.
Follow Jarrel on Twitter at @_JarrelHarris