Sneaker culture is growing.
You can find a sneakerhead in just about every country, every city. Just look at Lala Rita. Born and raised in Paris, she got into the game after watching her brother collect rare pairs while they were growing up and she credits him for introducing her to the culture. Her Instagram account @Lala.Rita is full of high-quality images of her traveling exploits, yes, but more importantly she blesses nearly 77,000 followers with consistent images of her massive sneaker collection. She has international appeal, taking pictures in places like Paris and Dubai, which makes her account very unique and different, while still keeping it fresh with Yeezy and Jordan-inspired art.
The average sneakerhead, even those big enough to be labeled influencers on the ‘gram, has a narrow focus. But @Lala.Rita? She exhibits an eye for detail and versatility, blending high class and feminine products with stylish streetwear pieces.
“In general I am very feminine,” she told The Drop. “I took a long time before to wear sneakers honestly. I like simple things; for me all details are important. I love wearing torn jeans with a tank top or a simple T-shirt but the choice of sneaker that I put to feet is very essential.”
Lala Rita is like a sneakerhead version of world-renowned artist Banksy. Leaves her mark wherever she goes. Doesn’t want the partnerships or the fame. Appreciates her anonymity. While you may never see her face or know her real name, nothing is going to stop her from putting up some dope content, especially considering she has a global plan to expand the sneaker market into different international cities. She is starting first with Dubai, the city she is planning on moving to as soon as possible.
We had the opportunity to connect with Lala Rita about her sneaker collection, what that adrenaline feels like when you’re snapping the perfect sneaker picture, and her next big move. Read up on How @lala.rita Became One of Biggest Sneakerheads in Paris.
all images via @lala.rita