Once you dip beneath the overarching shadow of Kanye West and everything he impacts, you could make a case that some of the most creative minds in sneaker culture right now are women. Rihanna‘s partnership with PUMA brought us the well-received Creeper. There’s Rita Ora and adidas. And, of course, Kylie Jenner, who recently cemented her status as a viable streetwear influencer by signing a six-month deal with PUMA reportedly worth a million dollars.
The culture isn’t so much about stacking retro Jordans and matching NBA jerseys anymore. It’s become a mixture of designer fashion and high-end street style, which likely owes some of its significance to women like Sophia Chang, Christina Paik, and Kylie, who are all crafting unique and stylish Instagram platforms. You can see this shift reflected in many of the game’s most passionate female collectors.
Tomboy. It’s a term that has come up often for me when discussing sneakers with women. Taylor Bettis has used it. So has Anna Bediones. But it’s also a word that has lost some significance and, almost always, is used in a past sense. If you’re a girl, you don’t have to be a “tomboy” anymore in people’s eyes if you like sneakers. You’ll just be someone who likes sneakers. And that’s awesome.
Women are changing the game for sneaker culture. As we head deeper into 2016, that’s more true than ever. This spring, there are a number of hyped sneaker releases but as a guy who wishes Nike didn’t give the ladies all the good Air Force 1 Flyknit colorways (!), I wanted to see which sneakers have the ladies most excited. We got up with a few of those making moves right now and asked them about the Spring Sneaker Releases They Are Most Excited For.
image via @uglymely