As a prominent sneakerhead YouTuber, @DamnnEricka understands how to build a brand. Living back and forth between Long Island, New York, and Kissimmee, Florida, her sneaker collection can match many of the most popular sneakerheads on the Internet. She has the stats to show for it too, with 46K Instagram followers and 40K subscribers on her YouTube channel.
“I’ve always had sneakers,” she says. “My parents were pretty young so they kept me laced since I was a baby. I didn’t actually start collecting until I was about 15 or 16 when my friend got a job at Champs Sports. (Ironic, huh?) We made a bet on who would get the most sneakers and I just went off. I always said he was the start of my collecting days and even though I’ve tried plenty of times to stop it just isn’t happening.“
Ericka now owns around 350 pairs, and that’s just off a mental estimate. She ran out of room in her house, so she started shipping some of her sneakers to her boyfriend’s house, where they are in the process of creating a sneaker room.
Her boyfriend is Milwaukee Bucks point guard Tyler Ennis, who has a pretty strong sneaker collection as well. A rivalry has since developed between the two.
“Quality-wise I’ll win because I’m into the older stuff,” she says, “but quantity he’s either getting close or just passing me. I always tell him it’s cheating being that Jordan Brand sends them to him but he doesn’t let me make excuses. We’re actually super competitive with each other when it comes to just about everything, but this rivalry we have going on when it comes to sneakers gets pretty serious. He loves the fact that I do my own thing. When I told him I was thinking about starting back up on YouTube he fully supported my decision and offered to help in any way he could. It’s cool to have someone that understands and supports me. It’s not easy trying to build a brand, especially in a field that’s dominated by men, so having that support system is everything.”
In this edition of She Got Game, Champs Sports caught up with @DamnnEricka to learn more about some of her best shots on Instagram.
images via @DamnnEricka