It’s been over a decade since Ashanti first started crooning all over hip-hop tracks with some of the world’s most famous rappers. There was Fat Joe and “What’s Luv?” and Ja Rule and “Always on Time.” In fact, those two songs were really what launched her career, spawning a massive first record, a Grammy, and a 3-year run atop the charts. Seriously, even now, even after all this time, I can’t picture Ashanti without seeing her next to some rapper, dropping amazing hooks for some super catchy song. Growing up, it felt like she was everywhere. And she OWNED the radio.
But while it’s her voice that first got her recognized by Irv Gotti back in 2001, it’s her style and charisma that’s helped keep the 34-year-old relevant. That starts with the kicks.
Here at The Drop, we’ve seen some massive sneaker collections from women over the past year, both celebrities and sneakerheads. From Va$htie to Skylar Diggins to Janelle Morgan, the women are bringing it hard nowadays and their combined taste, style, swagger, and knowledge is helping to elevate the game to new levels.
“Sneakers are really starting to become more fashion trendy,” Morgan wrote to me via email recently, “especially since I’ve been noticing that brands are coming out with sneakers that are more trendy so it’s actually getting easier to rock sneakers with almost anything.”
Having the ladies involved only makes it imperative that brands like Nike, adidas, Under Armour, and the Jordan Brand push the boundaries like never before. And if they need any help–or tips–on which route to take next, they should hit up Ashanti. See why here.
Follow Sean on Twitter at @seanesweeney
images via Chris Trotman/Getty Images and @ashanti