5 Reasons Why You Need to Start Wearing PUMA

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    @PUMA

    1. They resonate with everyone

    If you’re the best at what you do, you’re probably going to want to associate yourself with PUMA. A number of huge stars across a number of different disciplines have already hopped onboard, whether it’s athletes like Jamaal Charles or Jadeveon Clowney, an influencer like Eddie Win, or a pop culture icon like Rihanna. No matter what they do, all of these people understand the importance of looking good while staying comfortable; after all, if you don’t feel at your best, how can you be at your best? Since PUMA clearly works for these hugely successful people, that certainly means it’s good enough for you too.

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    2. They always innovate

    While PUMA has long been associated with athletes (and it always will be), it’s not just sports stars who have helped grow the brand into what it is today. PUMA is about fashion as well, collaborating with key style influencers like Va$htie Kola earlier this summer.

    “It’s really amazing because they’re taking a chance—this is uncharted territory,” she said, noting that one of the things that drew her to PUMA was the way that their interest was “showing me that brands are paying attention to what’s happening in the scene and the world at hand.” With musicians like Rihanna and Meek Mill on their roster as well, PUMA has expanded its reach into culture unlike any other brand out there.

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    3. Never compromise quality

    Simply put, you’re never going to find something from PUMA that disappoints. In every collab, regular, and special release, PUMA makes sure that the quality of what they’re putting out matches the ethos of both what they’ve done in the past and what they hope to do in the future. This fall’s “Eat What You Kill” collab with Frank the Butcher encapsulates this idea perfectly. Frank wanted the collection to “speak to kids from similar backgrounds; telling them go out and get it,” which was reflected in the Blaze of Glory and R698 silhouettes along with a jersey, waffle-knit fold beanie, and striped headband.

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    4. Lifestyle products

    PUMA has long been the best fit for someone who appreciates both sports and fashion, and today that’s truer than ever. More than just a lifestyle brand, PUMA speaks to the needs and sensibilities of athletes who are also incredibly stylish (think the New England Patriots’ Julian Edelman, the Kansas City Chiefs’ Jamaal Charles, or golfer Rickie Fowler). Looking good both on the field and off is extremely important for these athletes, and PUMA is unique in that it ticks both boxes with nearly all of its gear. The new RiRi collection from Rihanna further proves PUMA’s superiority in this regard, blending function with style in a way other brands simply can’t match.

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    5. Unique

    Perhaps nobody has better summarized what separates PUMA from other brands than Eddie Win. About PUMA, he said that, “They’re unique and I like what they stand for,” capturing in a few short words the ethos that drives PUMA’s daily drive to innovate and change the game. PUMA is a brand that manages to pay homage to its history without feeling the constant pull to simply repackage and resell old products. Adapting to the new reality when it comes to both the style and structure of its sneakers and apparel, PUMA is never satisfied with the status quo. It would be easy for them to avoid taking risks, to do what other brands do and simply stay on the safe side of the fence. But that’s not PUMA; they embrace challenges and constantly find new ways to innovate and stay on top. After all, sometimes it’s good to be different.

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There are few brands with the rich history of PUMA. Whether it’s through their sneakers or on the fashion side, PUMA has become a brand associated with both style and function, a rare combination in a world where you almost always have to choose one or the other.

With such a strong record to go on, it would be so easy for them to just live in the past and stick to the things that have made them successful. But they don’t do that. PUMA knows that even if you’re on the right track, you’ll get run over if you just sit there.

And that’s why PUMA continues to evolve from one day to the next. Game-changers in every sense of the word, they consistently associate themselves with the most iconic athletes, sneakerheads, and style influencers, people who take a look at their world and say, “How can I make this better?”

With minds like these driving PUMA’s constant innovation to even their most classic designs, there’s basically no limit to what we might see next.

Frank the Butcher recently echoed PUMA’s ethos when speaking about his “Eat What You Kill” collection, a collab he put together with PUMA this fall. He noted, “This collection represents just that, pushing forward and not subscribing to ‘can’t.’”

That attitude, that pure need to innovate, is at the heart of everything PUMA produces. It’s why they constantly find themselves on the cutting edge of fashion, function, and athletic performance, and why they’ll stay at the top for many years to come.

If you haven’t already, it’s time for you to join the revolution. Here are 5 Reasons Why You Need to Start Wearing PUMA.

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images via @puma