In 2010, LeBron James, who was without a doubt the best player in the world then, took less than the maximum salary to up his chances of winning an NBA championship by playing with the Miami Heat. The part where he took less money was more than an unselfish move on his part; it was seen as a smart business move looking at it over the long-term. A championship would not only solidify his legacy as one of the best in the game, it would also expand the LeBron James stock globally, affording his brand more revenue than it would have otherwise if he’d remained championship-less.
That analogy plays true in some part with the reigning king of the court, Stephen Curry. Before the MVP award and the hauling off of the Larry O’Brien NBA Championship Trophy, Stephen Curry was already being called the future face of the NBA, but he proved with his matchless ball-handling skills and quick release (not to mention his accuracy) that the future is now. Under Armour, busy making their own play in the sportswear market, were among the first to co-sign Curry by believing in his self-actualization and giving him his first signature shoe. This was before the “Patron Saint of the Underdog” made his indelible mark on the league as an unstoppable force on the offensive end.
Now, you too can celebrate with Curry and Dub Nation by purchasing the UA Curry One Low “Finals” edition expected to drop on July 17 at Champs Sports. In the meantime, give yourself a little lesson here on why some shoes succeed and others don’t.
Here are 5 Reasons Why Stephen Curry’s Under Armour Signature Sneaker Has Been Such a Success.
image via Under Armour