The biggest, most important shopping day of the year is here. Black Friday. From 48-year-old mothers of three to 13-year-old middle schoolers are out on these streets and it’s real. It’s so real. As time has gone on, especially over the last few years, it seems like the lines and releases and sales are just getting crazier and crazier. Honestly, it can be scary at times, a little overwhelming.
Especially for sneakerheads.
For the past five to six years, brands like Nike and the Jordan Brand have redefined the holiday season for people like us. The campouts and lines and crazy online releases will always be there for classic silhouettes, no matter what time of the year, but when that release date falls during the holiday season it only serves to amp up the anticipation. Sneaker lovers are obsessed with the holidays and this is maybe the biggest reason why.
Today, don’t venture outside without reading this guide first. Every minute counts — actually, probably every second counts. If you’re not up on your game you’ll probably miss out on options A, B, and C. Just remember that everyone just like you, all of the cats on the team, all of the dudes in class, they’re all going to be looking to cop the same sneakers and jerseys and hoodies that you are, so you always have to be one step ahead. As Omar Little once said, “It’s all in the game.”
Take our advice on How to Pull Off Your Holiday Shopping: A Sneakerhead’s Guide.
Follow Sean on Twitter at @seanesweeney
image via Jordan Brand