Ever since Kanye West nearly shut down the industry with the unveiling and eventual surprise release of the Red Octobers, sneakerheads everywhere have formed a fetish for all-red sneakers. That continued earlier this month with the Ferrari suede retro drop of the Air Jordan 14, one of the hottest sneakers of 2014.
This Saturday, we’re not getting dope all-red LeBrons — which cats have been waiting on patiently ever since James debuted the sueded-up LeBron X in all red against OKC a few years ago. But we are getting a pink-based colorway of the new Nike Zoom Soldier 8. This one is dubbed “Kay Yow,” and it will continue Nike‘s longstanding partnership with the Kay Yow Cancer Fund. Kay Yow was the former head coach of N.C. State before passing away in 2009 from breast cancer.
Pink is an often overlooked colorway among sneakerheads for a very predictable reason: Most sneakerheads are males — with some notable exceptions. It’s as simple as that. I know some cats in the culture that’ll rock a pink sneaker here and there but for the most part, we’re all sticking to tradition.
However, everyone wants to stand out and the one way to do that is to be different. Some will do that by copping dozens of exclusives and high-priced sneakers. Others will gorge on specific signature lines. And still some others will pay tribute to history. Here’s a better/easier option: Just rock a little pink.
With the “Kay Yow” colorway of the Nike Zoom Soldier 8 dropping Saturday at Champs Sports, here are Pink Sneakers That Every Sneakerhead Needs to Own.
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