So LeBron is caking nowadays, huh? We recently got the news the NBA’s king signed a lifetime contract with Nike that will reportedly pay him more than $500 million. Like WAY more.
Over the years, we’ve heard rumors of potential LeBron retro releases. After all, he is now 13 years deep in the game with the Swoosh and by this point, Michael Jordan‘s line, the one ‘Bron ‘Bron compares himself to, had already started throwing it back. We know the worth of these sneakers. No other NBA player comes close when it comes to sales. LeBron is very nearly lapping the field. The question for James, though, will always be whether his performance-based beasts can crossover into true athleisure success. Sure, some colorways look just as good on IG with a pair of distressed denim as they do when he’s ripping down nets in the NBA. But overall, they don’t hold quite the same status as a pair of Jordans.
However, roll out an all-black LeBron with a killer rubber sole and you might have something. Launching on January 1 at Champs Sports will be the “Black Lion” LeBron 13, a sneaker that sports an all-black leather upper to contrast that fire sole unit. The pair is finished off with iridescent-like accents on the tongue and Nike Swoosh branding. If you can’t see yourself wearing these with some Nike Tech Fleece, you need to step it up.
LeBron might as well be a superhero. The dude plays one in the NBA where he’s the game’s most unstoppable force. His all-black Nike LeBron 13 reflects that. These are perfect for off-the-court flexing.