It’s hard to understand in 2015 but back when Nike first introduced the concept of a shoe with a hole in it, there were a number of people at the Swoosh who were not happy with Tinker Hatfield. The legendary designer had built off of the Air cushioning concept and technology that Nike had first introduced in 1979, and in ’87 he officially unveiled the Air Max 1, a sneaker that literally offered a window into the intricate cushioning workings.
By breaking all the rules, the Air Max 1 became an instant classic, a futuristic sneaker that offered a glimpse of what was to come. Eventually, the Air Max 95, Air Max 90, and many subsequent editions joined the original as coveted classics that are famous throughout the world, from Los Angeles to London. By 2014, the Swoosh felt the shoe was so popular that it even needed its own holiday.
This month, we saw yet another addition to the line, the Air Max 2016, and it released at Champs Sports in multiple colorways. In addition to the colors, the 2016 will also feature a full 360-degree sole unit with loud branding, a massive forefoot Swoosh, a mesh upper, and Flywire cables. The shoe might be a runner but, as always, it retains its place among the athleisure culture and you can expect to find it all over Instagram very soon (if you haven’t already).
Just in time for the biggest shopping season of the year, the Nike Air Max series is back once again with a 2016 version that features a number of different amazing launch colorways. Grab your part of history today.