Hare Jordan? Despite Bugs Bunny returning to the fray for the Jordan Brand this month, there’s no guarantee we’re getting the original “Hare” Air Jordan VII colorway. Instead, JB is hitting us with the remix by dropping a new “Lola” edition of the VII…as in Lola Bunny, for the ladies.
Releasing April 24 at Champs Sports, this new VII is available in grade school and girls sizes. With a black upper, as well as Bright Citrus and Court Purple hits along the midsole, tongue, inner lining, and branding, this shoe has us all wishing it just released in everyone’s size. Seriously, it’s hard to top the VII when it’s black-based and I’m positive this one will have a lot of women out there flossing and flaunting on Instagram once they cop.
Bugs Bunny has a long and storied relationship with Michael Jordan. Yes, we all know about Space Jam, but even before that the two of them hooked up for a Jordan Brand TV commercial in 1992, showing everyone just how far the game — and the marketing that followed it — had come. It was the perfect crossover for MJ and the team, as he once again showed that he was appealing to everyone from diehard basketball fans to older adults to even young children. Ever since then, the VII has always held a special place in the hierarchy of Jordan shoes. It’s unique. It’s different. And now with this “Lola” pair, it’s adding another dimension.
Whether you’re copping for your girl or for someone else doesn’t matter. Just make sure you cop.
Follow Sean on Twitter at @seanesweeney
*** *** ***