I might not hit Instagram as often as I’d like — not even 500 posts overall so far — but almost every day I’m searching for something to take a picture of. It could be the sky, could be something funny, could be something from New York City. More often than not, I’m posting my sneakers. My Air Jordans. My Nikes. My adidas. And all the while I’m hoping for those double-clicks to start coming in. In the end, that’s what it’s all about.
Four or five years ago, it was all about that “Like” button on Facebook. Now? You gotta do it for the ‘gram.
This weekend, another colorway of the Nike LeBron 12 will be dropping. Dubbed “Instinct,” it features an all-purple upper that’s meant to mimic a hummingbird. These tiny animals must make split-second decisions at unusually high speeds and while LeBron James probably reminds people more of the biggest birds in the sky, that connection he has with them — James himself is renowned for his incredible vision and playmaking ability, throwing tight passes while on the move — makes for a sick sneaker.
Just as with any Air Jordan weekend release, best believe that everyone who cops on Saturday morning will spend the rest of the day and Sunday showing off on Instagram. That’s the way it is in 2014. Lucky for you, we’re going to give you a primer on how to look good while doing it. It doesn’t take much but you do have to know what you’re doing. You need to Let Instagram Show You How to Rock the Nike LeBron 12. See why here.
BUY NOW: LeBron 12 Collection
Follow Sean on Twitter at @seanesweeney
image via @nikebasketball