While many would relish being called “Fresh,” NBA TV correspondent and sports lifestyle host Lance Fresh doesn’t have to worry.
“Since, I was young–probably around 15, 16, or even before that–my mom was always into style,” he says. “So I was always into fashion. I would always have the latest J’s, every jersey, and Coogis back then. So they used to always call me ‘Fresh.'”
With over 22,000 Instagram followers, Fresh’s name is ubiquitous in NBA circles because of his fashion savvy and great interviews with the likes of LeBron James, Blake Griffin, and Dwyane Wade. While those names would make any NBA aficionado’s mouth dribble, Lance Fresh isn’t at all phased by his hosting duties for NBA TV. Unless, of course, you mention Kobe Bryant.
“I grew up a Kobe fan,” he says with elation. “So that interview was different. That was like my idol growing up. So with him, it was more of me being a fan. That’s probably the only NBA player I can actually sit here and say that I’ve interviewed that I’m legit a fan of. When I’m with Kobe, it’s different. He was like my dad growing up.”
A lot of people latch onto Lance Fresh not only because of his seamless interviews with star athletes, but because of how he puts his gear together. That’s one of the reasons why he’s one of the young style enthusiasts everyone should be checking in 2016. With a style he describes as comfortable, the 28-year-old Brooklyn native credits his hometown for grooming him into the fashion savant he is today. He says, “In hip-hop, we’ve looked up to Jay Z. We’ve looked up to Fab and those guys…especially Jay Z. He was such a huge influence on style in music and life period. I think with growing up in New York and in Brooklyn, it kind of showed me that you have to be ready to change with the time and keep up because it’s not just one note.”
When Fresh isn’t interviewing your favorite hooper, he’s actually on the hardwood himself chasing down loose balls and dropping threes at your nearest gym. He spent parts of the past year playing in the Nike Kobe X Elite. Right now, his weapon of choice is the Under Armour Curry Two.
“It’s crazy because growing up,” he says, “Under Armour wasn’t really crazy in basketball and now they’re huge. They’re just comfortable. I like the support and they’re lightweight.”
As much of the country grapples with the cold this winter, Lance Fresh is rocking casual go-to shoes like the adidas Ultra Boost and Nike Air Force 1 Highs, as well as Roscoe boots.
“Like the actual army boots,” he explains. “I wear those a lot.”
Not everyone is bathing in money, but according to Fresh, that doesn’t mean your style can’t be great in 2016. While he does have high-end sneakers like the latest exclusive Jordans and Yeezys, he recognizes there’ll always be a place in every rotation for what he calls “character shoes.”
“Those are shoes that you can actually beat up,” Fresh says. “Air Force Ones are always classic. The Stan Smith is a shoe that you can actually get away with beating up and rocking. Like I said, I’m rocking those Roscoe Boots. They’re easily the cheapest pair of shoes that I have, because they’re boots. But I wear them more than anything else in my closet.”
With a keen eye to rising brands, Lance Fresh believes some of the best, like Tackma, will get a boost from NBA support and also expects flight jackets (popular in the fall) will become popular again when the playoffs start and the demand increases. Once LeBron or Chris Paul or J.R. Smith starts rocking your fits, there’s nowhere to go but up. Fresh even has plans to get his feet wet in the designer department. Recently, he teamed up with Temples & Bridges for a collaboration of frames releasing toward the end of January.
At the head of his style class, Lance Fresh is preparing to cause tremors in style in 2016, but he isn’t the only cool cat coming up in the game. To keep your ‘gram feed lit, we put together some young trendsetters who are on the cusp of doing big things as part of a class that might not be on everyone’s follow list right now, but will be before long. This is Lance Fresh and 10 Other Young Style Enthusiasts to Follow on Instagram in 2016.