As much as we love to idolize the world’s greatest athletes, there’s also a flip side to all of the glitz and glamour. Every athlete, at one point or another, must overcome the odds, beat back the haters, and prevent anyone or anything from stopping them. It’s simply part of the territory. When it comes down to it, never holding back is an essential characteristic that you’ll find encoded in every great athlete’s DNA.
Consider Kris Bryant, the 23-year-old stud third baseman for the Chicago Cubs. Bryant is in his first season as an every-day Major Leaguer, yet just played in his first All-Star Game and is already considered one of the most intriguing talents in the game. He’s on pace right now to produce 22 home runs and 96 RBI, and is already considered one of the leaders in that Chicago clubhouse. You don’t think he’s had to overcome the odds to get to this point this fast? You don’t become the game’s No. 1 prospect without overcoming your own unique set of demons.
That question is answered in the new Champs Sports and adidas Originals “Fire and Ice” video campaign where Bryant will destroy everything that could possibly prevent him from achieving his dreams…with fire and ice. Filmed in an intimate setting in Chicago, the video series will also showcase the 6-5 right-hander’s sense of style and his love for the adidas ZX Flux, a silhouette that he customized earlier this year with the Wrigley Field ivy wall.
It’s not just Bryant that loves this shoe. In only a few short years, the ZX Flux has become one of the mainstays in popular streetwear fashion, and Champs Sports features more colorways than any other store in the mall. From the “Ice” to the “Fire” to the “Sunset” pack to even the “Floral” editions, the ZX Flux gives sneakerheads an almost endless degree of customization options during this Back to School season.
Kris Bryant is one of baseball’s newest leaders, a stud on the field who brings his own unique style off of it. See more of Bryant never holding back throughout the month in the “Fire and Ice” video series from Champs Sports and adidas Originals.
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