Despite the focus on its customers and seemingly easygoing nature, the sneaker industry is incredibly competitive. Brands constantly jockey with one another not just to stay relevant, but indeed to stay ahead of the competition by finding that right blend of innovation and trading on their previous successes.
In the sneaker game today, few brands straddle that line better than PUMA.
A company that has history both in sports and on the streets, PUMA has been able to adapt numerous classic designs and help them remain at the cutting edge of the sneaker game. They have been a game changer since the company’s inception in 1948, and PUMA has long been way ahead of the competition when it comes to innovative collaborations with athletes and celebrities, in addition to letting their staple designs speak for themselves.
There’s a reason, after all, that the company’s designs from the 1960s and 1970s are just as popular today, if not more popular, than when they were originally released. The function of the sneakers may change—nobody is rocking Suedes in the NBA these days, unfortunately— but their timeless style has allowed many of PUMA’s classic designs to transition seamlessly from the playing fields to the streets. The Champs Sports team will always show love to innovators, so we’re taking you Inside the Evolution of Some of PUMA’s Most Stylish Sneakers.
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