If you were to define culture today, there are two things that stand out the most with kids: music and sneakers. Sneakers have always been a part of rap culture and in time we have found out there are some real huge hypebeasts and sneakerheads within the world of rap. We have come a long way from people like Run-DMC becoming the first group to have a sneaker endorsement deal to almost every big name rapper such like Jay Z, 50 Cent, Rick Ross, and Kanye West getting sneaker endorsements. Throughout the years many rappers have followed the trend of getting endorsement deals by sneaker brands, solidifying that not only athletes can sell shoes. The sneaker releases this spring has been really great and some notable rappers like Kanye, Wale, and even Drake have the sneaker game on smash. Kanye has made his presence known at both the Swoosh and the Three-Stripes. Wale is perhaps the best sneaker connoisseur and sneaker lyricist on the planet, while Drizzy is endorsed by Jordan Brand and has put out some dope OVO/Jordan Brand collabs.
Spitting about sneakers has led to some great opportunities for rappers. While their songs are made to connect with fans, some of their lyrics showcase their infinite love for their favorite kicks. A sneaker cosign in a rap lyric can really go far, especially in today’s sneakerhead culture. With so many dope sneakers set to release this month and into the future, we thought a piece like this was only right. Here is a History of Popular Sneakers Getting Name-Dropped in Hip-Hop.
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