Many sneakerheads, even some of the more knowledgeable ones, often get the story of Michael Jordan and Bugs Bunny mixed up. They think the partnership started with Space Jam, a defining basketball flick that became an unforgettable part of many childhood dreams.
That’s not true, however.
Warner Bros. and Nike planted the seeds for that eventual movie a few years earlier. After using Spike Lee and his Mars Blackmon alter ego to turn MJ into the coolest basketball player to ever walk the planet during the late ‘80s and early ‘90s, Nike wanted to change things up. In 1992, they went in a completely different direction for the marketing campaign of the Air Jordan VII. During the first commercial that aired around Super Bowl Sunday, they had Mike and Bugs shut down a pickup run at a local gymnasium. Bugs got his own colorway of the VII, the classic “Hare” edition, while Jordan went to work in the equally impressive “Bordeaux” version.
The sneaker was different, too, pulling from West African tribal art and music while doing away with design aspects like the “Nike Air” logo and the visible Air unit. It also featured a Huarache neoprene inner bootie.
As for actually playing NBA games in them, Jordan steered clear of the Bordeaux. It was basically a “lifestyle” release before there were official “lifestyle” releases. He did, however, wear them during the 1992 NBA All-Star Game. Everything that night was overshadowed by Magic Johnson’s incredible post-retirement, post-HIV announcement performance, but Mike still led the East in scoring and minutes. The Bordeaux’s legacy was complete.
Sneakerheads everywhere absolutely adore this sneaker. Part of that is the style. It’s a unique sneaker with a slick mash-up of dark colors (black, light graphite, Bordeaux). But another component is the mystery behind the silhouette. Jordan wore a number of VII colorways in the NBA, but not this one. Before 2011, we had seen a number of retro Jordan VIIs, as well, but not this one. That made the Bordeaux special.
In Jordan’s Bordeaux Collection in The Game Plan from Champs Sports, not only do you have the kicks but you also have a number of options for the complete fit. Jordan Brand T-shirts take things to the next level with matching logos and colors, and the shorts options will give everyone the ability to rock these both on the court and off of it this summer. Add in accessories like the caps and socks and you have yourself a winner.
This summer, swag on your friends with an all-time classic sneaker. Then, take it to the next level with the full fit.
Check out the Champs Sports store locator to find your nearest retailer and cop the collection today.
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The best part about these kicks? The dark colorway. That makes them a perfect match for some light-colored T-shirts this summer, something everyone should have in their rotation. In this collection, there are four different options, and each one of them embraces the iconic Jumpman logo in the center. Cop to match with the kicks and you’ll be fresh at the next party.
It’s not always easy getting your fit right as a guy in the summer. Yeah, yeah, I know, girls have it a lot harder. But when the heat is bearing down on us, no one really wants to wear jeans or joggers. Shorts are the best options and, frankly, there just aren’t that many stylish ones out there. Thankfully, this collection comes equipped with two, giving you the option for both on the court and off of it.
The Bordeaux has a pretty famous legacy. Michael Jordan wore it during his first commercial with Bugs Bunny, as well as in the 1992 NBA All-Star Game. The colorway acted as a direct counterpart to the “Hare” Air Jordan VII that Bugs sported. The collection doesn’t stop there, though. There’s also the Hydro Slides to switch into after a game and the Jordan 1 Flight 3. Top it all off with the New Era hat and some socks to complete the look.
Cop the entire Jordan Bordeaux Collection here.
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