The holidays are the best time of the year for sneakerheads. But with that added emphasis comes pressure. Expectations. And sometimes the best way to stand out is to find that one color that really pops. In 2014, nothing is popping more than hyper jade.
Back in the summer of 2010, LeBron James left his hometown Cleveland Cavaliers, shocking the basketball world when he said he was going to take his talents to South Beach. The response was predictably laced with venom. Nike, as always, took advantage of that and built a sneaker that became a classic almost overnight. The Nike LeBron “South Beach” 8 wasn’t just iconic because it signaled a new chapter in the King’s career. It’s a memorable shoe because it introduced a storyline (“South Beach”) and color that are now synonymous with the sneaker industry. Four years later, if you’re a brand and you aren’t releasing South Beach-inspired shoes, you’re lagging behind.
Yet even before that, the similar-looking hyper jade was a colorway that inspired imitations. Unofficially debuting in 2005, the color forced everyone to take sides, while conversely forcing designers to add the color to their arsenal. It was shocking. It was different. It was unique.
In Nike’s Hyper Jade Collection in The Game Plan from Champs Sports, not only do you have a chance to wear one of the sneaker culture’s most notorious colors, you get to do it on three classic silhouettes. The Nike Air Max 90, Nike Roshe Run, and Nike Air Trainer SC High Sneakerboot are all here, all updated with a new look that’ll have everyone paying attention. Add in a seasonal snapback and knit hat, as well as some amazing Nike shirts, and it all makes the collection something that’ll be different in the sea of bad sweaters and sports coats.
Be the man. Cop the Hyper Jade Collection now.
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NIKE AIR MAX 90
The Air Max 90 is an all-time classic, sitting on the same bar as other legends like the Air Force 1 and the Chuck Taylor All-Star. It’s a legend because it transcended genres. It’s not a runner. It’s not a trainer. It’s definitely not a basketball shoe. It’s a little bit of everything, and this holiday season it needs to be one of your go-to shoe choices. Add in this slick snapback and matching T-shirt and you’ll be fresh head to toe.
NIKE JDI TEAL/SILVER SNAP- $30
NIKE TIF/WHT AIR TEE- $28
NIKE MAX 90 GRY/GRN/GRY- $109.99
NIKE ROSHE RUN
In the grand scheme, the Roshe Run is still just a baby and yet it’s already proven to be one of the best shoes ever. That silhouette is just perfect. Literally. This winter, it’ll work for you because you can wear it into any type of setting. Cop the knit hat with it and you’ll be feeling warm and comfortable, as well.
NIKE AIR TRAINER SC HIGH SNEAKERBOOT
Even Bo Jackson would be proud of these joints. Nike took Jackson’s classic Air Trainer SC High and turned it into a sneakerboot, fit for those of us who must contend with bad weather and snow this holiday season. With splashes of blue and jade across a mostly dark base, these are perfect for those holiday get-togethers with long-lost friends and family members.
NIKE TIF/BLK DOWN THE LINE TEE- $28
NIKE AIR TRAINER SC HIGH SNEAKERBOOT- $145
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