No professional sports league has embraced the world of social media like the NBA. With 835 million fans and followers combined across all league, team, and player platforms globally, the league has done a fantastic job of promoting players and products on social. LeBron James alone has 54 million followers combined across all networks, while other stars like Kobe and Kevin Durant have numbers between 25-30 million. Social media is a huge part of an athlete’s brand and a way to express their own personal feelings about different subjects. Sites like Facebook, Twitter, and Instagram gives fans the opportunity to gain an all-access look into the lives of some of their favorite players in ways they never witnessed before. Rewind decades ago, the only way we were going to see MJ showing off his personality was through commercials or the movie Space Jam. Now with different platforms, players are reaching fans faster than ever.
If Twitter is a place for real-time commentary then Instagram is a place where players can express themselves visually. You want to know what kicks Swaggy P is rocking? Or want to follow every one of Russell Westbrook’s style moves. I can definitely say it is your best bet to be following these guys on the ‘gram.
With the NBA Draft tonight, it should be known that this year’s draft class is already on another level when it comes to their social game. Prospects like Stanley Johnson, Kelly Oubre, and Emmanuel Mudiay are already some of the best style trendsetters coming into the league. These guys lives are about to change and you should be following every one of their moves.
Check out the Essential Instagram Guide to This Year’s NBA Draft.
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