When Stephen Curry was drafted by the Golden State Warriors with the No. 7 pick in the 2009 NBA Draft, few could imagine that six summers later he would be sitting at the top of the basketball world after defeating LeBron James for a ring. Even fewer could predict that Steph would make Under Armour basketball a competitive brand in a footwear world dominated by Nike.
Steph’s meteoric rise hasn’t been easy. He’s battled injuries, team rebuilds, losing seasons, and coaching changes along the way but kept working and rose from an unheralded recruit out of high school to one of the biggest stars in the NBA.
Once drafted out of Davidson, Curry was locked up by Nike through the 2013 season. Coming off an injury-plagued 2011-2012 season that saw the sharpshooter play just 26 games, the Swoosh was hesitant to throw big money at a player they reportedly believed couldn’t move major units of a signature sneaker. Their doubt proved to be Under Armour’s chance to pounce and when they signed Curry to a lucrative deal after the 2012-13 season, UA hoops finally had its face of the brand that they had been searching for since the late ‘00s.
Though he just got his first signature sneaker this year, Curry has long been one of the underrated sneakerheads in the League. Dating back to his years in college, Steph has worn creative kicks at every stop and turned heads with slick colorways and rare pairs. To celebrate the release of a new colorway for the Curry One this Friday at Champs Sports, check out the Sneaker History of Stephen Curry.
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image via Under Armour