Can you believe Michael Jordan’s son almost wore a pair of adidas in college? Marcus Jordan was the second heir committed to play ball at the University of Central Florida in 2009, a great accomplishment for any aspiring hooper. But one problem was UCF was an adidas-sponsored school, which meant if he stepped foot on the court with any of his father’s kicks the university would face some serious issues. While his school was under pressure Marcus remained loyal to his father’s brand and wore them anyway.
“It’s a level of importance with the Jordan Brand and my family,” he once told The Orlando Sentinel. “It’s no disrespect to adidas. I have a high level of respect for adidas, but I’m going to be wearing Jordan shoes. I’m wearing the adidas uniform, and all my other UCF gear is adidas, but the shoes are going to be Jordan Brand.”
Wearing his father’s sneakers severed the school’s ties with adidas, costing the program around $3 million in a contract that required all coaches and athletes to use the brand’s shoes, apparel, and game equipment. But when you are the heir to the throne how many options do you really have?
This just shows you how far the sneaker world has evolved into every level of basketball. What you wear on your feet has definitely become part of the game.
The majority of Division I schools in the college hoops landscape are linked to major sneaker companies such as Nike, adidas, and fast newcomer Under Armour. With that comes some serious perks, being a student athlete with customized PEs that will make any regular sneakerhead jealous.
Just like Marcus Jordan in the past, there are some serious sneakerheads in college basketball and these kids are going all out to be fresh on the court. With the season now picking up steam, we’re going to help out all of those interested in seeing who’s rocking the freshest sneakers. Here are College Basketball’s Biggest Sneakerheads to Watch This Season.
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