The sneaker industry is steadily growing every year with an estimated $50 billion in sales worldwide. The spike goes back to the massive growth of sneaker collecting throughout the years. While sneaker collecting has been around since the MJ era, the influence of social media has been great for the market. Putting up a pair of kicks on Instagram to flaunt is the easiest way to get respect (while getting some hate along the way). Some sneakerheads have mastered the art of flexing their kicks on social media but nothing can compare to how rappers have embarrassed the sneaker competition.
While the majority eagerly await the release of certain kicks, rappers are months ahead rocking the shoe. Who cares about a release date, right?
The sneaker world and the rap game have always been hand-in-hand. Rappers are one of the most prominent influencers in mainstream culture and have a huge cult following on social media. One picture of them rocking a shoe is a major endorsement and great awareness for a product. It is a huge reason why some brands such as Nike and adidas have pegged some guys such as Drake, Kanye, and Big Sean as brand ambassadors.
Of course, being a rap star is going to land you some amazing connections and therefore they will always have the upper hand in kicks. Despite that, there are some legit sneakerheads among the hip-hop culture. Trust us. These are the dudes with Kick Game Proper: Sneakerhead Rappers That Keep Embarrassing the Competition.
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