Sneaker of the Week: Air Jordan 4 “White/Cement”

NBA All-Star Weekend is always one of the year’s most important events in sneaker culture. But this year, it’s taking on added significance with the release of the original look for the “White/Cement” Air Jordan IV. This is one of the most cherished silhouettes in the line and will surely be one of 2016’s most important releases when you factor in the return of the “Nike Air” logo on the heel.

As the Jordan Brand continues its “Remastered” initiative into 2016, we’re getting “Nike Air” in a way we haven’t seen on this particular colorway since 1999.

Inspired by Michael Jordan‘s incredible work ethic, the IV wasn’t the game-changer that the Jordan III was. At the time, designer Tinker Hatfield saw how hard Jordan was working–Mike had also just become a father, a second full-time job in its own right–and worked on more subtle details to enhance the shoe. It worked. The shoe was there for MJ’s incredible series-clinching jumper in the playoffs against Cleveland, only the second playoff series Jordan had ever won.

Now, for the first time in a very long time, one of the original colorways will be back and this time it’ll actually look like the original. Available this weekend at Champs Sports will be the “White/Cement” Air Jordan IV, a classic that Jordan wore during one of the most important campaigns of his career.

One of the greatest Jordan sneakers ever made–the “White/Cement” Air Jordan IV–is finally coming back and this time it’s getting the “Nike Air” OG treatment…2016 just got a whole lot more interesting.

Buy Saturday

Air Jordan 4

Air Jordan 4

Air Jordan 4

Air Jordan 4

Air Jordan 4

Air Jordan 4

Air Jordan 4

Air Jordan 4

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