The adidas Originals Superstar is still going strong this spring and it’s not just because everyone is suddenly into adidas through the massive influence of Kanye West. Not at all. The Superstar is still hot because it has always been hot. It’s always been a classic. And today at Champs Sports, they’ll be so much heat that even the haters won’t have anything to say. There’ll be an entire rainbow of different colorways releasing, giving every sneakerhead the chance to cop what’ll work best in their rotation. What for? It’s Pharrell Williams‘ next major partnership with adidas, and as he did for the Stan Smith, Pharrell took an old classic and gave it a new school makeover. For just about any other shoe, this would be a bad look. But the Superstar is so clean and solid, it can work in just about any environment. You can dress it up or down, with jeans or with shorts, and after seeing the recent collaborations between adidas and Pharrell, the shoe even works with some of the craziest colors you can think of.
The Superstar first arrived as an iconic silhouette in the 1970s when it became the sneaker of choice for much of the NBA — how funny does that sound now? — but it wasn’t until the following decade that it officially reached its golden age. Thanks to Run-D.M.C.‘s penchant for rocking the shoe, unlaced, at their shows, it became a status symbol for many within the culture, much the same way that Timberlands took the game over in the 1990s and then later Air Jordans. Ever since then, it has stayed consistent in fashion and culture, and this year figures to be no different.
Start 2015 off right with a classic sneaker. Or two. Or three. Thank you, Pharrell. Again.
Follow Sean on Twitter at @seanesweeney
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