While fans are focused on the games taking place on the court, there is much more happening around the NBA than ever before. From interacting with celebrities courtside to posting YouTube videos of freestyles and Instagram photos of their sneakers, basketball aficionados are able to get to know their favorite players and teams on a whole new level.
Prior to this digital age we live in, fans either watched games on television or in-person, maybe checked their statistics, spoke about it with a few friends and well, that was it. Now, we rush to our phones after LeBron’s latest dunk or J.R. Smith’s most recent gaffe to tweet out our thoughts, interacting with hundreds of other die-hard fans and then repeatedly looking at the play.
Instead of just watching players, they are now in our ears, too. Iman Shumpert and Lance Stephenson combine to have hundreds of thousands of YouTube hits on their latest songs — and have shown a true talent for the rap game, too.
No longer must we wait in anticipation to see what the latest kicks players will be wearing — they’re posting the pictures on Instagram on a regular basis.
Although the NBA is still technically behind the NFL in terms of popularity, there is no doubt that basketball dominates the intersection of sport and swag, combining the talent on the floor with the style off it. These are the 7 Reasons You Need to Follow the NBA That Have Nothing to Do With Basketball.
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