2. The Strap
One of the reasons why fans still consider the KD IV to be his best overall sneaker — it was certainly the most stylish — is because it featured an awesome mid strap. Perfectly executed, the strap allowed for some upper creativity that was otherwise lacking in his future sneakers. The “Scoring Title” colorway is a perfect example, and still looks amazing to this day.
The 7’s version is even more pronounced, sticking out so that the sneaker almost looks like a box. If they connect with hot colors and designs in future releases, that outsized strap is going to pay off big time.
4 of 5
1. Win A Title
This one is obvious, right?
Durant’s now hit that point in his career where it’s championship or bust, and if he doesn’t win it next year, the critics will be louder than ever. The good thing is there’s a flip side to that. Win it all and suddenly he’s an icon. The popularity of his sneakers will follow.
Think about MJ in the Jordan VI or LeBron in the LeBron 9 Elite. Jordan’s Infrared VIs became automatic classics after he beat Magic and the Lakers in ’91. They’re still regarded as one of his best shoes even to this day, just as James hasn’t had a shoe that topped the 9 and his first title yet.
Everything is lined up for Durant to have a big year, and it certainly doesn’t hurt that the KD7 is his best shoe yet. Now all that’s left for him to do is create a legacy.
5 of 5
This weekend, the lead colorway for Kevin Durant‘s latest signature sneaker will be dropping at stores across the country. The “35,000 Degrees” edition is another in a long line of weather-inspired sneakers from KD, because before he was the best scorer in the world, Durant dreamed of being a weatherman.
For Durant’s shoe, it’s all about telling a story and keeping it personal, and that aspect has helped push his line to become the No. 2 selling signature sneaker in the league. This past year, sales for KD’s sneaker jumped 40 percent all the way to $175 million. Some of that has to do with his game on the court. But I’d be willing to guess more of it comes from the product itself.
Now that the KD7 is officially here, how will this one top all of its predecessors? We’re taking a look.
Follow Sean on Twitter at @seanesweeney