It’s not often that a shoe comes along that has it all. History. Heritage. Branding. Comfort. Versatility. The love of the streets. The co-sign of entertainers. Timing. Colorways that can pop and sink into the background if needed. That’s a lot to ask, and sometimes it’s not anyone’s fault if a sneaker doesn’t connect. Sometimes it just depends on the timing. But as we enter the final quarter of 2014, coming on the heels of the Nike Roshe Run‘s success, we have a potential knockout making real headway in the sneaker industry.
It’s the adidas Flux, a shoe that’s 25 years in the making, with a history leaning on the iconic ZX Family and the pioneering ZX8000. The shoe has performance and comfort, versatility, colorways that are attractive to everyone from your 50-year-old boss to your kid sister, and still features the 3-stripes branding in a way that’s both in your face and subtle. Not only is the newest colorway at Champs Sports — the “Monochrome Diamond,” dropping this Wednesday — one of the highlights of September, the shoe has steadily gained steam throughout the year. It’s proven to be more than just a one-hit wonder.
With fall here, I’m surely not the only one going through my closet to figure out what sneakers I want to wear this season. Normally, runners and low-top shoes start picking up dust in my room once the weather turns. However, the Flux is different, unique. It’s going nowhere.
The adidas Flux is here to stay. Here are 5 Reasons You Need the adidas Flux In Your Rotation.
BUY NOW: adidas Flux Collection
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