LeBron James’ on-court game is constantly evolving. To keep up, each year Nike unveils a brand new addition to his signature sneaker line in hopes that the brand’s various state-of-the-art performance technologies can arm the king proper and prepare him for battle against the best. This year, that shoe is the Nike LeBron 12.
Now in its 12th iteration, the Nike LeBron series has come a long way since it was first introduced to the basketball world back in 2003. Today, over a decade later, the LeBron line has become the premier name in the basketball footwear market–a name that is second only to Michael Jordan’s legendary Jumpman sub-brand. The long-running success is an equal nod to Nike’s desire for constant innovation and to be at the forefront of the footwear world, as well as LeBron’s incredible marketability and his desire to be the best basketball player in the world. It’s truly a perfect match.
When Nike dropped last year’s model, the LeBron 11, it was a big hit thanks purely to aesthetics. In terms of its performance on the court, the shoe left much to be desired–something that will ultimately mar its legacy. So you can see why we, along with much of the sneaker community, have been so eager all summer for the arrival of the 12. Fortunately with Nike announcing an Oct. 30 global release date for the first colorway — after a delay — it looks like we won’t have to wait much longer. Here are 5 Reasons We Can’t Wait for the Nike LeBron 12.
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