So adidas has done a noteworthy job of giving the D-Rose line the royalty treatment in terms of flashy colorways. With each passing model, there haven’t been any shortages of aesthetically pleasing releases. Remember the Rose 3 “Nightmare?” The Rose 4 “Chicago Nightfall?” All heat.
Probably the most famous of all the colorways is the “Brenda,” a red-based shoe that pays tribute to Rose’s mother. It features something that’s super prevalent in Rose’s line: his family. While LeBron has his “soldier” storyline and KD his “weatherman,” Rose has his family. If adidas can continue to release amazing stuff in that light, it’ll take this line to the next level.
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It's still a baby
Perhaps the biggest reason why the D Rose series has been underrated thus far is because the line was launched just a few years ago, and still has a long ways to go as far as leaving its permanent impact on signature sneaker history. Sure, there’s such a thing as an instant success, but it’s not something that really applies to the adidas D Rose. They have continued to slowly establish the signature line, but given the bumps in the road that we touched on before, it’s been a gradual process. When D-Rose gets back to his superstar ways, expect a massive revival of, not just his shoe, but his sub-brand as a whole. The good news is that after years of making just minor tweaks, adidas is giving the D Rose 5 a significant lift, literally, with the addition of its popular Boost technology. If Derrick is able to get the bounce in his step back, his shoe line will likely take off with him.
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In the world of current signature basketball shoes–and from LeBron James to Carmelo Anthony to Chris Paul to even Jamal Crawford, there are a lot of them–Derrick Rose’s namesake shoe line with adidas is arguably the most underrated. It’s not due to a lack of form and function, because anyone who has played in the shoe (myself included) will tell you that it’s a solid shoe both on and off the court. Rather, there are other factors that have prevented the D Rose series from making the same widespread impact as other signature hoops shoes like the Nike LeBron or Nike KD.
We all know about the injuries. With Rose not on the court, his shoe sales stayed stagnant throughout the past year while others like Kevin Durant‘s exploded. Rose has the fourth-highest selling sneaker at $40 million last year and while that’s great, he should be higher. Between the Chicago heritage, those famous colors, the amazing tech, and the extensive story told through the shoes, it feels like everyone is overlooking one of the best lines out there. Add in the commercials–and adidas has consistently marketed Rose in this fashion better than ANYONE–and you have the foundation for a major sneaker boon.
This Thursday at Champs Sports, the first all-black colorway of the adidas D Rose 5 will be dropping, the latest shoe in a line that has been a major success oversees in China. Yet for some reason, it has gone somewhat under the radar here in the states. Why, you ask? We have the answers. Check out 5 Reasons Why You Keep Underrating Derrick Rose’s Sneakers.
Follow Gurvinder on Twitter at @gurvindersg