Recently, adidas announced they will not make a bid to remain the NBA’s official uniform provider. Instead, the three-striped brand will turn its focus on it’s own players, a roster that is currently growing with stars like Dame Lillard and John Wall getting their own signature sneakers.
Partially through rising prospect Andrew Wiggins, who may as well get his own signature model at this point, the brand is making its best effort to keep up with the likes of Nike and fast up-and-comer Under Armour. Between Lillard, Wall, and Wiggins, adidas is set for the next 5-10 years with a stable of strong personalities and star players. Both Lillard and Wall are already All-Stars and Wiggins is quickly approaching that status despite being just 20 years old. (And he turned 20 literally just weeks ago.)
With that said, despite going through adversity the past few seasons — battling injuries and the critics and expectations — Derrick Rose remains the face of the brand. Rose was the player adidas tabbed to be the man after they gave him one of the most lucrative sneaker contracts in the business before spending much of the past few years promising a return to greatness. Coming off an MVP season in 2011, Rose’s marketability skyrocketed and his sneakers have constantly been underrated with each model sharing some great stories behind them. One thing is for sure. His story and his sneaker success is not over.
With the D Rose 5 Boost still available at Champs Sports, we’re providing you with 5 Predictions for the Future of Derrick Rose’s adidas Sneakers.
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image via adidas