There wasn’t anything wrong with the tongue on last year’s Melo model. It featured the plain Jumpman logo. But with Anything having been a part of this journey with the team for so long, he deserved something better, something different, something unique that he could make his own. That’s what’s happened with the M11. With his signature plastered vertically over the tongue this year, the visual is much more about the player rather than the brand. It’s necessary too, with the tongue playing a larger part visually on this year’s model.
I also wanted to make this point: The “Concrete Jungle” colorway’s tongue is amazing, covered as it is in graffiti.
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Bugattis. Jaguars. Cigars. Wine. Luxury bags. Magazines. They all played a role in molding the M11. All of that inspiration came together for a sneaker that effectively toes the line in all aspects. It’s not strictly meant for the court and it’s not strictly meant for casual use, either. It can do both.
During the launch, Anthony explained that the team went through a number of different silhouette options, first starting with a strap before ditching that for a super-high cut. Eventually they even tried a low — something both Kevin Durant and Kobe Bryant use — and ‘Melo wasn’t down with that, either, saying, “I play too hard, too tough, and too well for a low-cut shoe.” Eventually, they combined everything. This shoe isn’t necessarily about the Knicks. It’s about New York as a whole, with some planned colorways dubbed “Concrete Island” and the “Red Hook Sunset.”
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Carmelo Anthony isn’t having the greatest year in New York.
The team is struggling to adjust to new management (Phil Jackson), a new coach (Derek Fisher), and a new system (the Triangle). But when it comes to sneakers, Anthony is thriving. Jordan Brand recently honored him with his own exclusive colorway of the classic Air Jordan I. And then not long after, the two sides unveiled ‘Melo’s latest signature sneaker, the Jordan Melo M11.
Featuring the awesome FlightPlate technology, as well as Nike Zoom in the forefoot, the shoe is exactly the sort you’d expect from someone like Anthony who does the bulk of his work in close spaces. However, unlike previous models, this one is lighter, with a synthetic upper with perforated detailing that allows for more breathability.
Anthony and the Jordan Brand team aren’t ones to slack off, either. They’re already hard at work on the Melo M12, a shoe that’ll have to be incredible in order to top this latest offering.
Even as the Knicks struggle to find any consistent wins on the court this year, Anthony has turned in another great sneaker in a line that is suddenly 11 years old. No matter what he does from here, at least from that perspective, he’s already in some impressive company. With his latest signature shoe dropping on January 3 at Champs Sports, make sure you’re up on game before you go out and cop. Here are 5 Improvements That Make the Jordan Melo M11 a Must-Cop.
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image via Jordan Brand